Andrew Goodwin (Dancing in the Distraction Factory)

Goodwin identifies a number of key features which distinguish the music video of a form.

1. Music genres may have their own music video style and iconography.
2. Relationship between lyrics and visuals.
3. Relationship between the music and the visuals.
4. The demands of the record label will include the need for lots of close ups of the artists and they may develop motifs of star iconography.
5. There is frequent reference to the notion of looking and particularly voyeuristic treatment of the female body.
6. There is often inter-textual reference to television, film and games.